Google's Broad Match Modifier: Who Should Use It, Why, and How
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Chad Summerhill Chad Summerhill
Posted Nov 18, 2021 4 min read
Google's Broad Match Modifier: Who Should Use It, Why, and How

Modified broad match is a way to refine your standard broad match keywords for tighter targeting and control over your ad spend. Learn who should be using Google's new broad match modifier feature in AdWords and how to employ it.

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