Smarter segmentation and an omnichannel balance: Q+A with Need Supply Co's Aneesha Rao
Posted Apr 16, 2018 5 min read
Smarter segmentation and an omnichannel balance: Q+A with Need Supply Co's Aneesha Rao

Failure is a common fear, but Aneesha Rao, Strategy and Digital Marketing Manager at Need Supply Co. and Totokaelo, has learned more from failing than succeeding. During a Q+A with Aneesha, we also talked about how smarter segmentation, the road to personalization and why she feels like she never left the tech world.

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