You've probably read about how Amazon has put a stop to its paid acquisition. We've covered the topic extensively already over the past few weeks; yet, what we've recently discovered sheds some light on the magnitude of this move.

The insights we revealed from our recent analysis of Amazon's visits and conversion rates across several leading markets suggest a new (and disruptive) normal is materializing. Amazon still dominates retail, and with a margin, but the Coronavirus is serving as a catalyst for growth for other retail and eCommerce sites such as Walmart, Best Buy, and Staples who seek to steal market share away from the Big that keeps getting Bigger.