When a company starts any market research project, there is a range of options at its disposal. Syndicated research is readily available, which often makes it a tempting choice. However, it's not always the most viable option.

Syndicated market research serves a basic purpose. It gives you a point-in-time analysis of a specific market. However, this data won't continue to give you insights as the market changes, and it cannot show you things like changing trends, conditions, or competitive research data that can give you a real edge in your market.