It seems like a simple question. How well do you execute events? But when you look closely, you realize how much can improve. Event execution is an organization's ability to execute their defined event strategy. A strategy isn't successful if it can't be executed, after all-- but it's also about doing it efficiently and effectively. The maturity and effectiveness of Event Execution lie in its resourcing and staffing, and the systems and tools used to plan, market and execute your events. Increasingly, planners and event marketers are handling multiple events simultaneously. That's why excellence at scale is also considered when grading event execution. Not sure what we mean by the maturity of your events program?