From self-service and AI, to a rise in younger, digitally-savvy buyers, the B2B space has seen immense change these past few years - with so much more on the horizon. In this episode, we hear from three B2B and MACH experts on how this industry is upleveling their tech and what innovations we can expect for the future. Join BigCommerce Manager of Headless Partnerships Mikaela Ferguson as she walks us through an enlightening and inspiring conversation with Brian Dhatt, BigCommerce Chief Technology Officer and Jussi Rousi, Chief Commercial Officer of Klevu.