Agency is working with a large pharma company and must always ensure compliance with advertising rules set by the FDA prior to activating paid search campaigns. Any infractions to these rules, such as having branded references in unbranded ads, could result in significant penalties and distrust from key brand stakeholders. The agency's process previously was to perform extensive & time-consuming manual QAs to check all components of their campaigns for compliance before launch, but this was not sustainable and severely impacted the teams bandwidth so the agency was looking for a more efficient solution for performing these very tailored audits.