How big is your slice of the audience-share pie? And which other websites is your audience visiting? These are just two of the burning questions that our new, audience overlap feature can help you answer.

Business-critical tasks for many digital researchers include analyzing total addressable market or audience (TAM), identifying expansion opportunities or similar audiences to attract, plus sourcing potential partnerships. But this can be a challenge when you don't have the tools or the data to easily size your market.

Audience overlap lets digital researchers compare up to five websites (like competitors or partners) and measure their total unique visitors and shared audiences for market sizing.