The #1 thing we hear from event planners is that they want more attendees to download and use the mobile app at their event. But they don't know how to create an app adoption strategy that will work for their event or audience.

In a recent webinar, we heard from our in-house mobile experts as well as a successful event planner on when and how to promote your mobile app as an integrated part of your event marketing strategy.
Here is an extended Q&A with our experts: