Here's the skinny - approximately 3.5 billion people use social networks, and that figure continues to climb. If you own a business, no matter your industry, social media is one of the best ways to connect with your audience. So why does social media matter for business?

In short, it helps you do one of the most important things in a business and client relationship - connect. On this page, we'll take a deep dive into the following topics:

1. Why does social media matter for business?
2. What are the benefits of social media for business?
3. Social media marketing stats for business