Could the biggest opportunities for brands really be with influencers who have under 100K followers? Yes, they can
introducing the nano and micro-influencer.
74.5% of U.S. marketers report they had tapped into influencer marketing in 2022. With dedicated spending on influencer
partnerships projected to rise by 27.8% to $4.99 billion in 2023, creator marketing will remain a critical component of brands'
social media marketing efforts moving forward.

When companies find the right creator one who understands the company's values and audience and creatively navigates
the two the resulting content has the potential to be a substantial driver of impressions and meaningful ROI