๐จ Are B2B marketers overcomplicating their content? If you're using jargon, complex sentences, or trying to sound overly sophisticated-you're making a BIG mistake. In this episode of Goldcast Insider, we break down why simple, clear messaging wins and how to make your content more engaging.
Key takeaways:
๐ Why B2B marketers need to ditch the jargon
๐ How to ensure your content is at an 8th-grade reading level
๐ Using the Hemingway App to simplify your writing
โ The '5 Whys' framework to clarify your messaging
"Mistakes B2B Marketers Make in Creating Content | Goldcast"
Pro Tip: If your audience has to think too hard, they'll move on. Make your content easy to read, engaging, and actionable!
๐ฌ Comment below: What's a piece of jargon you wish marketers would stop using?
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Made in Goldcast Content Lab ๐
https://www.goldcast.io/contentlab
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