Credit Union Leasing of America Doubles Open Rates with Segmentation
Associated with
Lindsay N. Ball Lindsay N. Ball
Stephanie Price-Bell Stephanie Price-Bell
5 min read
Credit Union Leasing of America Doubles Open Rates with Segmentation

Credit Union Leasing of America (CULA) is the 30-year leader in indirect vehicle leasing for credit unions-a program that enables credit unions to offer vehicle leasing financing. With the largest number of credit union partners and the longest standing tenure with credit unions, CULA is committed to maintaining its strong reputation of excellence.

With new marketing goals on the horizon, CULA relies on Delivra to bring top-quality and consistent communication to two main audiences: their credit union partners and the auto dealers that those credit unions work with during the vehicle leasing process.

We sat down with Marketing Manager Lindsay Ball-CULA's one-woman marketing team with more than 20 years of experience-to discuss Delivra's role as an extension of her team, and how she gets the most out of her daily use of the tool.

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