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Posted Jan 2, 2025
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8 min read
2025 Predictions: GTM Becomes A Focused Team Sport
Alignment is missing across most B2B organizations. We believe it will fall on RevOps or tight coupled sales and marketing ops teams to take the lead in turning Go-to-Market (GTM) efforts across organization into a team sport. CMOs and CROs will be responsible for tearing down the walls between sales and marketing.
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