In this episode, I sit down with Sean Blanda, Director of Content at Crossbeam.

We talk about how he and his team built their B2B email distribution list to 10,000 subscribers almost from a standing start with the help of just four pieces of hero content.

He walked me through step-by-step how they created the assets from scratch, distributed them across their key channels, equipped Crossbeam's commercial team to go out and 'sell' the content on their behalf and how these leads were nurtured once they were in the funnel.