We've all been there - that awkward meeting where a client looks you dead in the eyes and asks, "So what exactly am I getting for all this social media spend?"

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Your stomach drops as you scramble to explain engagement rates to someone who just wants to know about sales. It's like trying to pay your rent with Monopoly money - the value is clear to you, but they're just not buying it.

Today, we're cutting through that confusion with Scott Emalfarb, founder and CEO of Fresh Content Society, social media whisperer, and ROI translator extraordinaire. This is the guy who turned a desperate tweet from a struggling deli into a 1,500% sales increase during the pandemic. Scott has cracked the code on speaking the language of social media value to everyone from skeptical CEOs to hungry CMOs to overwhelmed social managers. He doesn't just get results - he makes sure everyone in the room understands exactly why those results matter.

So whether you're tired of blank stares during client presentations or just want to sleep better knowing you can defend your social strategy to anyone with a budget, today's episode is your new secret weapon.