Here at Sweep, we're excited to be launching a new interview series highlighting people who said "hell no" to the status quo and established themselves as innovators in the Revenue Operations space. Some of these folks started in RevOps before it was a 'thing.' Others built teams with people from entirely different backgrounds or got creative with limited resources or adopted technology before it became popular. And some simply forged their own path forward.

In this post, we're excited to feature Gabe Naviasky, co-founder of Leadbeam, who reflects on how RevOps hold the key to business alignment and why creative campaigns should always be considered.