Running a marketing agency means wearing a lot of hats. Marketers must keep up with not only advancements in the industry but also client expectations, best practices, and technological advancements.

To provide a glimpse into the mind of an agency decision-maker, we recently sat down with Andrew Miller, Co-Founder of Workshop Digital – an agency located in Richmond, Virginia. Workshop Digital has a diverse client base, including many healthcare organizations. In this Q&A, we dive into what trends are shaping up in 2024 in the marketing industry and take a magnifying glass to the healthcare space in particular.