April Dunford (@aprildunford) is a globally recognized leader in positioning and author of the book Obviously Awesome.***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.