Holiday Data Benchmarks That Matter: Revenue Per Thousand
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Marielle Hanke Marielle Hanke
Posted Nov 18, 2014 3 min read
Holiday Data Benchmarks That Matter: Revenue Per Thousand

During the holidays, RPM is an extremely powerful metric to pay attention to. Aside from how profitable your customers' basket sizes are, RPM shows you how well your entire customer base is responding--and more importantly purchasing--from your email marketing efforts.

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