Associated with
Marielle Hanke
Posted Nov 18, 2014
•
3 min read
Holiday Data Benchmarks That Matter: Revenue Per Thousand
During the holidays, RPM is an extremely powerful metric to pay attention to. Aside from how profitable your customers' basket sizes are, RPM shows you how well your entire customer base is responding--and more importantly purchasing--from your email marketing efforts.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Sailthru
Featured by Oshyn
