Associated with
Lisa Manthei
Posted Apr 17, 2017
•
6 min read
Are You Going to Compete on Price, or Experience?
A colleague recently forwarded a fantastic article to me. It reignited a debate we frequently have with clients about campaign objectives: should they be geared towards driving experiences, or sales? The answer is almost always sales, as metrics regarding experience and engagement are a little fluffy, right? Campaigns that generate high opens, impressions, and clicks, ... Continued
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Emarsys
Featured by Splash
