Graham Media Group boosts CTRs by 20% with first-party data and PPIDs
4 min read
Graham Media Group boosts CTRs by 20% with first-party data and PPIDs

If you're a publisher looking for new privacy-preserving data solutions ahead of third-party cookie deprecation, you're not alone. Graham Media Group (GMG), a broadcast television group who owns seven local television stations around the US, was in the same position. To address this challenge, GMG began exploring ways to create value by developing first-party audiences across their digital channels. To activate their audience data, GMG looked to Google Ad Manager's publisher provided identifiers (PPIDs).

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