Lovepop - Lytics Customer Data Platform (CDP)
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Jake Marston Jake Marston
Posted Feb 9, 2022 2 min read
Lovepop - Lytics Customer Data Platform (CDP)

14% increase in sales (trial) 2X lift in engagement (trial) 5% increase of revenue per email sent 2-3% drive in click-throughs  Key tech components Getting behavioral data to maximize email conversions Lovepop wanted more than the ability to use past purchase data to determine what products to recommend to customers. They also wanted to use [read more...]