Associated with
Lisa Manthei
Posted Oct 21, 2016
•
4 min read
4 Ways Marketers Can Capitalize on Converging Offline & Online Channels
The migration from traditional brick-and-mortar transactions, to the ease of online shopping, is hard to ignore. By blending the traditional offline shopping experience with this new online one, e-commerce retailers can win big. The line has been blurred. Retail marketers must work to merge online and offline channels. In this article, we'll share four essential ... Continued
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