From budgets and goals to channels and creatives, marketing campaigns have a lot of moving parts. Marketing planning software is essential for keeping track of all these elements, whether you're working in-house or with agency clients. Which platforms are ideal for your organization? Discover the best marketing planning software for your team and find the tool most likely to help your organization succeed. What Is Marketing Planning Software? Teams use marketing planning software to collaborate on strategies and to organize creative elements-so they can execute campaigns successfully. Some tools support multi-channel planning. Others focus on a certain campaign aspect or