What Is the Difference Between a CRM and a Marketing Automation System?
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7 min read
What Is the Difference Between a CRM and a Marketing Automation System?

The article explores the distinction between Customer Relationship Management (CRM) systems and marketing automation systems, highlighting their respective functions in managing member interactions and streamlining marketing tasks. It emphasizes the benefits of integrating these systems through Association Management Software (AMS) for enhanced member experiences, engagement, and organizational growth, illustrated through real-world examples.

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