How to write a White Paper? [With free templates]
6 min read
How to write a White Paper? [With free templates]

What is a White Paper?

 

White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. They form a key part of a company's marketing collateral strategy, given their potential to generate a large number of leads if used effectively.

 

Being structurally long-form content and more expensive to produce than eBooks or blogs, companies plan for white papers at the beginning of the year.

 

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