Associated with
Antoine Gross
5 min read
Why you need to incorporate live commerce to ride the eCommerce boom
Open any social media app today and you will be instantly immersed in a shopping ecosystem. From videos of unboxings and hauls to the unending virality of '#tiktokmademebuyit', the intersection of social media and commerce has never been stronger. Behind this content are social media influencers, whose huge followings and addictive content have reshaped how consumers shop.
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