The passage discusses strategies to enhance audience engagement at events, emphasizing the importance of minimizing distractions and maximizing attendee satisfaction. It stresses the use of event technology like mobile check-in apps and event-specific apps for networking and communication. Other tactics include leveraging short-form video content, initiating online conversations, facilitating interactive sessions through polls and attendee participation, and creating opportunities for attendees to share experiences through photos. Ultimately, the goal is to create a dynamic event environment that encourages active participation and fosters long-term engagement beyond the event itself.