There are hundreds of sales metrics that you can track, but tracking only a couple of key metrics will provide a rough estimate of how well a business is doing. Some of these key metrics include year-over-year growth, monthly recurring revenue, customer lifetime value, and customer retention rate.
In this short overview, we'll talk about the latter. Read on, and you'll learn why you need to measure this metric, how to measure it, and what CRR numbers you should be aiming at.