THE SCIENCE BEHIND EMAIL OPEN RATES (AND HOW TO GET MORE PEOPLE TO READ YOUR EMAILS)
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Steven Macdonald Steven Macdonald
Posted Sep 6, 2023 14 min read
THE SCIENCE BEHIND EMAIL OPEN RATES (AND HOW TO GET MORE PEOPLE TO READ YOUR EMAILS)

In this post, the focus is on the critical importance of email open rates for the success of email campaigns. It discusses what constitutes a good open rate and provides industry-specific, device-specific, and timing-related open rate statistics backed by research. The post also presents a unique case study demonstrating how the author achieved an impressive average open rate of 40% across a large number of emails sent, along with a remarkable 94% open rate for specific emails.

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