Whether you manage social media for a company or for agency clients, you need to track return on investment (ROI). When you can show the ROI from your work, you can better quantify the value your expertise provides. Wondering what this metric involves and how to calculate it efficiently? In regards to ROI, analytics is essential. Here's how to unlock the ROI of your marketing with analytics. Afterwards, we'll explore tools that can automate data collection and processing. What Is ROI for Marketing? First, let's establish a simple ROI definition. In marketing, ROI is a way to measure the profitability