Most event content gets used once.
This panel shows how to make it work 50 more times.
In this must-watch session from Mindshare Virtual Event 2025, Goldcast's Drew Brucker is joined by Jess Cook (Head of Marketing, LASSO) and Misha Patterson (Content Leader, VMware/Broadcom) to unpack the real-world workflows, strategies, and team structures that unlock serious content ROI from every event.
If you're still hitting record without a repurposing plan in place-you're leaving too much on the table.
⏱️ Chapters
00:00 – Intro by Drew Brucker: Why event content is your untapped engine
02:00 – Mindshare 101: 67% of buyers already have a brand in mind
04:30 – Meet the panel: Jess Cook & Misha Patterson intros
07:00 – The biggest mistake in post-event content workflows
10:45 – Reverse-engineering events before they happen
14:10 – Who owns repurposing? Why that role matters
17:20 – Designing events for clips: formats, stages, structure
21:10 – Making virtual attendees feel the vibe of in-person
24:15 – Net new content: polls, reactions, qualitative insights
27:00 – Selling repurposing to leadership as a business priority
30:25 – How to scale when time and headcount are low
32:45 – AI + human: the workflow that actually works
36:15 – Segmenting your content for smarter reuse
39:00 – Evergreen vs. timely: how to plan both
41:40 – Final hot seat: What if your content vanished in 7 days?
🔗 Explore More
📦 Scale smarter with Content Lab: https://www.goldcast.io/contentlab
🎯 Turn event clips into a strategy: https://www.goldcast.io
📺 Full Mindshare 2025 Playlist: Goldcast YouTube Channel
Goldcast is the AI-powered video content platform for B2B marketers.
We help you repurpose with intent, scale with ease, and win attention-before the buying signals show up.
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