Before you can determine how well your team is performing, you have to set up a measurement system. Sales metrics provide valuable insights into sales performance, enable goal setting and accountability, support decision-making, drive continuous improvement, and facilitate performance benchmarking. They are essential for managing and optimizing sales efforts, aligning sales strategies with organizational objectives, and driving revenue growth. Plus, they will help you set KPIs (Key Performance Indicators) for your sales team as well as the business overall.