Many people wonder if optimizing "nofollow" links is a waste of time and effort, but very few SEO's put this logic to the test. It's an ongoing debate I've had with many of my peers, but it's time to end this debate. In this article we will analyze the value and ROI of using the "nofollow" attribute and the different ways to utilize it, as well as the impact it can have on a website's performance. But first, let's begin with a quick analogy.