Data is one of the most essential and valuable resources for marketing professionals, and it can inform your future marketing decisions and strategies.

With the correct application of data, you can be on your way to developing effective marketing campaigns that will propel your business to new heights.

It can be tricky to understand and use data to optimize your marketing strategies effectively. That's why in this post, we will explain the ins and outs of data-driven marketing and provide some examples to help you collect essential data and use it to inform your campaigns.