With the emergence of big data and cloud computing, organizations have become increasingly besieged by data that supply the "what," and satisfy the "when." But the "why" typically arrives with a taxing lag and missing pieces.

Qualtrics delivers on the "why," otherwise known as "X-data." Why are consumers returning to this part of our site? Why do employees feel less engaged in this region?

The SAP-owned company is coming to the public markets on Jan. 28. Our alternative data insights reveal how the company has grown its client base, traffic to its site versus the broader industry, and data regarding key geographies, ahead of the Qualtrics IPO.