Real-Time CDP: Time to Get Real
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Vijay Chittoor Vijay Chittoor
Posted Aug 16, 2023 5 min read
Real-Time CDP: Time to Get Real

While most brands understand the importance of real-time, few have been able to deliver on it - so what really is real-time? The reality however is clear: customers expect brands to personalize their experience in real-time, and the brands that can not satisfy this expectation will get left behind. CDPs play an essential role in meeting this need, and it is high time that we as an industry set the record straight on what constitutes real-time.

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