What Google's Restriction of Third-Party Cookies Means for Your Digital Agency
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Anna Sonnenberg Anna Sonnenberg
Posted Mar 16, 2022
What Google's Restriction of Third-Party Cookies Means for Your Digital Agency

For more than a decade, digital marketing has drawn advertisers in with promises of deep insights into consumer data and detailed tracking of the customer journey. Since early 2020, however, marketing channels have begun to restrict third-party cookies-the tools that once streamlined these efforts. Wondering what this rapidly evolving digital marketing landscape means for your agency? Find out what Google's restriction of third-party cookies means for your targeting and omni-channel performance marketing via lessons from Deloitte's March 2021 report. What's Happening With Third-Party Cookies? Major web browsers and mobile devices have begun restricting or eliminating third-party cookies. As a result,

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