We've been fortunate at Hotjar that we were already fully remote pre-pandemic, but we've still felt the covid-sting. For one thing, it's become pretty clear how much we depend on our company meetups to maintain the culture we know and love.

So, here was our challenge: in a world where we're all a little video-call fatigued, how could we create a team-building event (full of delight and whimsy) that would help build this connection?