Jessika Phillips of NOW Marketing Group is a relationship marketing expert. Her talk at SMMW22 was titled, "Relationships to ROI: How to Drive Business Growth by Amplifying Relationships Online." We asked Jessika how "relationship marketing" differs from the relationships business have always run on, what to say to higher-ups who are dubious about relationship marketing's importance, and what most businesses are getting wrong about relationships. Find Jessika at https://www.je...