Email marketing is a go-to for many businesses, but recently, the rise of the one-line slogan, "Email is dead" has caused some to doubt its future. After analysing more than 10-billion emails sent by South African businesses through Everlytic's platform for our latest Email Marketing Benchmarks Report, we can affirm with confidence that email remains a powerful marketing medium – and it's projected to grow too. At the end of May 2023, our team embarked on our 2023 Everlytic Roadshow to share our fascinating findings with industry professionals across the country.