Mobile commerce influenced 66% of sales during the first leg of peak trading according to NRF, and it's forecasted that retailers will rack up over $117B in sales over mobile devices in total this year.1-2 The modern customer journey starts with research, and this usually begins online and/or on their personal mobile device (phone or tablet). Overall, 53% of retail sales in 2018 were impacted by digital exposure to products and that continues to grow.3 Mary Dillon, CEO of Ulta Beauty states, "Mobile is the center of how everyone is shopping".