A digital experience platform (DXP) is an integrated set of technologies that supports the composition, management, delivery, and optimization of contextualized digital experiences.
However, while many different types of DXPs and vendors are capable of meeting this definition, different underlying architectures should also be considered. In this article, we'll assess these architectures while evaluating the strengths and weaknesses of each option.
More Ways to Read:
📓Original Deep Dive--The full article for those who want to immerse themselves
🧃Summarize--The key takeaways that can be read in under a minute
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.