If you are interested in how Dove's marketing strategy keeps its name as a top-of-mind option for women worldwide, this is the article to read. I'm going to show you the road Dove took to become the "real beauty" standard that women everywhere celebrate. Not grounded in product functionality or quality, Dove is a symbol of a brand that exceeded its meaning in customers' lives. So, let's get started and see how Dove did it so successfully.