In this episode of Content Logistics, host Camille Trent converses with Stewart Hillhouse, Head of Content at Mutiny, about the power of newsletters. Hillhouse emphasizes the importance of structuring newsletters into digestible sections, akin to a newspaper layout, to avoid overwhelming readers. He also shares his time management strategy, suggesting that 30% of time should be spent on routine tasks, while the remaining 70% should be dedicated to innovative, high-impact initiatives.

Camille and Stewart further discuss the value of contextual content in B2B SaaS, highlighting the need for educational and informative content that helps readers excel in their jobs. They also underscore the significance of sharing customer stories to make the product usage more relatable and appealing. The conversation concludes with a discussion on the human element in content creation, emphasizing the limitations of AI in producing content that resonates on a personal level.