When asking someone to join an interview-especially in B2B marketing-the key question is: what's in it for them? 💡B2B Interview Strategy: How to Incentivize Customer Interviews (Without Paying)?

It's not just about what you gain-it's about positioning the interview as a win-win. Instead of only compensating them, think creatively about how you can provide value:
✅ Offering social media exposure
✅ Creating reusable video clips they can share
✅ Writing a blog post to boost their authority
✅ Delivering high-quality content they wouldn't normally produce themselves

By framing the interview as a mutual benefit, you not only get better participation but also build stronger, long-term relationships.

✨ Key Takeaways:
• How to incentivize customer interviews creatively
• Why exposure and content value can matter more than compensation
• Tips for making interviews mutually beneficial
• How to approach B2B interviews strategically