Organic vs. Paid Clicks: These Are Not the Clicks You're Looking For
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Elisa Gabbert Elisa Gabbert
Posted Nov 19, 2021 4 min read
Organic vs. Paid Clicks: These Are Not the Clicks You're Looking For

Recently, a new, related report has been making the rounds. This study, carried out by GroupM UK and Nielsen, reports that 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads.  

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