Are you going to let your buyer walk alone through their journey to the purchase phase? I bet you're answering NO out loud.

I'm sure you know that each stage of the sales funnel has its own specific needs and you must create content that fulfills them. But not any kind of content.

High-quality video is right now one of the strongest, more empathetic and effective types of content. In fact, one-third of online activity is spent watching video. On top of that, 73 percent of B2B marketers say that video positively affects ROI.

However, you need to know how to harness this power. In this blog post we are going to give you some tips about what the best types of videos are for each stage, where to use them and how to use them.