We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses.

If you're interested in running a PPC campaign as part of your marketing strategy, it's first important to figure out if running PPC for your business will even be profitable. Your margins will depend on myriad factors, and whether or not you have a sufficient budget to run a profitable ad campaign is one of the biggest.

With too little budget, you run the risk of not seeing enough volume to reach profitability. And with too much spend, you'll likely conclude that you need to put your dollars into other channels to drive sales, as there just aren't enough relevant searches a day to meet your intended budget.

So, how much money should your business be spending on pay per click? Below, we outline 7 beginner tips for figuring out how much you might need to spend to run a profitable paid search campaign, along with some tips for maintaining that profitability as you scale.